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FRF predicts merry holiday shopping season

FRF predicts merry holiday shopping season

TAMPA, Fla. (970 WFLA) -- The Florida Retail Federation predicts a merry holiday shopping season for the Sunshine state. 

FRF President Rick McAllister said spending should be up from last year.

“My estimate for Florida is 4.5 percent brick and mortar. I can assure you that online will be triple that, at least 15 percent over last year, and it’s gonna continue to grow,” McAllister said.

McAllister said Florida's tourism is up, and more visitors mean more money spent on holiday shopping.

Forecasters said early shopping is another key trend expected to continue in 2013. Even though the holiday shopping season is still officially defined as sales made during November and December, experts said a whopping 40 percent of shoppers begin buying gifts and decorations before Halloween each year - even more are likely to spend part of their Thanksgiving Day shopping this year.

“Despite some claims last year that retailers would ruin the holiday by choosing to be open for business, consumers showed that given the opportunity, they are more than happy to make shopping a part of their Thanksgiving Day activities,” McAllister explained. “It is a decision ultimately driven by customer demand, and it looks like Turkey Day shopping is here to stay.”

There is still no shortage of people perfectly happy to leave the shopping to others, according to the FRF, with the variety of gift cards available on the market continues to grow remaining a big holiday favorite.


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